SUCCESS STORIES

Veeam Software

Veeam Software organizes its first PR Summit in Barcelona in order to communicate the new objectives of the company, strengthen the relationship among its communication agencies from all over the world and share ideas to promote its brand. The company, awarded the IAIR award for “Best data protection company: innovation and leadership in Europe”, brings together representatives from public relations agencies around the world, from Singapore to the United States, passing through South Africa , Germany, Argentina and Brazil, 17 countries in total. The assignment for Apóstrofe Comunicación consists of turning the event into an unforgettable experience for each of the attendees, taking into account the multicultural profiles of the group. The project ranges from logistics (hotel reservation, transportation, venue selection, restaurants) to suggestions and management of teambuilding activities customized for the client.

ÍÑIGO PIRFANO AND THE MADRID ACADEMIC ORCHESTRA

Íñigo Pirfano, conductor and founder of Madrid Academic Orchestra, contacted Apóstrofe in order to generate expectation and awareness around its scheduled performances on the occasion of its tenth anniversary. After the initial steps consisting on placing its concerts in the most important media events’ calendars, the agency proposed Pirfano to manage interviews with in the most relevant cultural programs of television and radio, as well as in print and online media to increase the awareness. In 2012 he was awarded with the “Young Leadership Award” from Rafael del Pino’s Foundation “for his ability to understand the cultural industry in a flexible and imaginative way” leading the Academic Orchestra of Madrid (OAM). This constitutes a turning point in the career of the conductor. After the publication of his book Ebrietas: The Power of Beauty, Pirfano publishes the bestseller Musical Intelligence, in Plataforma Editorial. From that moment on, the conductor developed an important facet as writer and motivational speaker.

MIGUELÁÑEZ AND THE CAMPAIGN “SONRISAS DULCES”

Migueláñez, one of the most popular Spanish family business of sweets and confectionary industry, relies on Apóstrofe Comunicación for the launch of a solidarity campaign conceived by Mario Migueláñez, CEO of the company and son of its founder, Onésimo Migueláñez. Apostrofe develops and communicates the campaign “Sonrisas Dulces” (“Sweets Smiles”) ensuring it’s covered by the most important media in our country. Since the launch of the first edition of the campaign, the company has been awarded by national and international institutions and media and mobilizes hundreds of thousands of people each year.

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